Mar 29, 2023

Wild Brain acquires Canadian pre-production studio House Of Cool.

Wildbrain, a global kids and family company, has signed an agreement to acquire Toronto-based pre-production studio House of Cool.

By acquiring House of Cool, Wildbrain will more than double its pre-production team of approximately 80 people working out of its Vancouver office. The acquisition will more than double Wildbrain's pre-production team, with approximately 80 employees working in the Vancouver office.

Details of the acquisition [Wildbrain President Shelba said in a release:

This acquisition is an investment in creative excellence. House of Cool is recognized as one of the very best pre-production companies in the global animation industry. We are delighted to welcome Wes, Ricardo, and their team to Wildbrain. Their expertise will expand and enhance our pre-production capabilities, not only for Wildbrain's own content, but also for third-party projects, and is very complementary to our existing business. The acquisition also establishes a new entry point for IP owners to access Wildbrain's 360-degree services, including production, distribution and consumer product licensing. [House of Cool's mission is simple: to connect audiences through the artful telling of unique stories, and Wildbrain shares our passion for storytelling, and since they first approached us, we have joined forces to create their 360-degree approach and our expertise in storytelling and pre-production to develop, produce and deliver premium content. We will also be able to offer more top-level creative services to all of our clients."

And Curtis said: [15] [16] As a fiercely independent operator for the past 20 years, it would take something special for the House of Cool to join the other studios. wildbrain is that something special. wildbrain has production, distribution, licensing Wildbrain has industry-leading expertise in production, distribution, and licensing, and its reach across multiple platforms greatly expands our ability and reach to connect with audiences. Wildbrain also has industry-leading expertise in production, distribution, and licensing, and its reach across multiple platforms greatly expands our ability and reach to connect with audiences.