Oct 18, 2012

Fox, Obama, Romney, and Hamster announce ADHD

Fox released an animated political short called "Robama" yesterday. They are producing the short as part of their "ADHD" property, a cheekily named acronym for "Animation Domination High-Def". The content is a multi-platform property that will appear online and, beginning next year, on late-night Saturday night Fox TV broadcasts.

This is an extension of the Animation Domination label and how Fox markets its Sunday night cartoon block with The Simpsons and Family Guy.

ADHD is led by Nick Weidenfeld, who was an executive at Adult Swim; there are few details about what will air on ADHD, and the only thing announced so far is "Axe Cop." Fox is soft-launching ADHD this month with a website and random shorts like "Robama" and a series called "Hamsters on Rollerskates":

(@TheOtherHillary Thanks)