Oct 4, 2019

Youtube and Netflix are more beloved by U.S. children than Nickelodeon, the Disney Channel, and Cartoon Network.

Youtube topped the annual Brand Love survey conducted by market research firm Smarty Pants. The survey measures "brand awareness, love, and popularity" among U.S. households with children ages 6-12.

The latest survey was conducted online between May and June 2019 with a total of 16,363 participating children and parents. Here are the top networks and online video services and their rankings among the 350 total brands surveyed, covering 19 categories of entertainment, food, toys, games, and apparel:

Some key points:

All categories covered, the top 50 most preferred children's brands in the U.S. are:

The top 50 brands chosen by U.S. parents with children ages 6-12 are.