"Witch with scissors worm": The heavy CG function of the magic of Studio Ghibli can not attract critics

This week sees the North American release of Earwig and the Witch, the first feature Studio Ghibli has produced in-house in six years. The storied anime studio is back in a new guise, and critics are a little thrown.

Earwig and the Witch is the first cg feature from Ghibli, which built its reputation on lavishly produced hand-drawn features. This fact has excited a lot of commentary in the run-up to the film's release. It debuts on HBO Max today, having opened in select theaters on Wednesday. Watch the trailer and read the synopsis below:

On the whole, American reviewers are not taken by Earwig. Their criticism extends beyond its use of cgi to other aspects, notably the story. At the time of writing, the film holds a 27% critics' score on Rotten Tomatoes. Here's what the critics are saying:

Maya Phillips of The New York Times echoes a common refrain - that the cg visuals lack charm:

Tasha Robinson argues in Polygon that the film's weaknesses lie also in its script:

RogerEbert.com's Simon Abrams is one of several critics who read Miyazaki family dynamics into the film's themes:

In an otherwise unenthusiastic review for Variety, Peter Debruge singles out the film's use of music for praise:

The director is Goro Miyazaki, who previously helmed two features at Ghibli - Tales from Earthsea (2006) and From Up on Poppy Hill (2011) - as well as a series the studio co-produced, Ronja, the Robber's Daughter (2014–15). That series was also cgi, albeit cel-shaded. Earwig is rendered in a fully 3d look, but the stylized character designs bear similarities to Ghibli's past works (and were also influenced by the puppets of Laika and Aardman, according to Miyazaki).

Earwig and the Witch is based on the eponymous fantasy novel by Diana Wynne Jones, whose writing also inspired Ghibli's 2004 feature Howl's Moving Castle. That film was directed by Hayao Miyazaki, co-founder of Ghibli and father of Goro. Hayao has a “planning” credit on Earwig, which indicates that he was involved in the film's development. It was in fact his idea to adapt the novel.

The screenplay is by veteran Ghibli writer Keiko Niwa, whose credits include Goro's two previous features, and Emi Gunji, an assistant director on From Up on Poppy Hill. Longtime Ghibli producer Toshio Suzuki is producing for the studio, with NHK and NEP (NHK Enterprises) co-producing. Unusually for a Ghibli film, Earwig was made for tv: NHK, Japan's public broadcaster, premiered the film in December. It was also officially selected by Cannes Festival last year.

Miho Satake, who illustrated the Japanese edition of Jones's novel, is credited with original character and setting designs, with Katsuya Kondo (My Neighbor Totoro, Ponyo, From Up on Poppy Hill) designing the characters for animation. The cg supervisor is Yukinori Nakamura, who worked as an animator on the short film Boro the Caterpillar (Hayao Miyazaki's first and only entirely cg production). Kentaro Morishita is credited as animation producer, Tan Se Ri as animation director. Yuhki Takeuchi oversaw backgrounds.

The English cast includes Richard E. Grant, Kacey Musgraves, Dan Stevens, and Taylor Paige Henderson. A subtitled version is also available.

“Earwig and the Witch” is released in North America by Gkids. It will come out on digital platforms (outside HBO Max) on March 23, and on Blu-ray and dvd on April 6.